Writing.

Beyond research and reporting skills, writing about architecture for years helped me understand the relationship between design and storytelling. Eventually, my architectural writing led to a position with an architecture / design firm. My job involved working with clients to help them articulate their brands, and translating their positioning into priorities for the architects designing the space.

Because of what I've learned working with architects and designers, I approach every brand-related decision as a design problem – every solution represents an intentional choice that either supports or detracts from the brand, a choice that either reinforces the story or undermines it. 

 

CLICK ON ANY ARTICLE TITLE BELOW FOR FULL TEXT.

Residential Architect

Market Forces 20.AUG.14

ArchDaily

Working in Brazil: The Pros & Cons 03.OCT.13

AIArchitect

How Architects can Improve Justice Facilities 24.OCT.14

All Rails Converge at St. Paul's Union Depot 25.JUL.14

Adaptively Reused Centers for Architecture Show and Tell the Power of Design 22.AUG.14

AIA Names 10 Honorary Members 07.MAR.14

Overview
Carolyn Armenta Davis
Amy L. Blagriff
Paul Bockhorst
S. Richard Fedrizzi
Walter J. Humann
Ron Klemencic
Paul T. Mendelsohn
Margie O'Driscoll
Andrea S. Rutledge
Robert B. Tierney

ACD5: Contracting Moves to the Cloud 24.JAN.14

AIA Institute Honor Awards 01.JAN.14

2014 Institute Honor Awards for Architecture
Brooklyn Botanic Garden Visitor Center
Centre for International Governance Innovation (CIGI) Campus
Community Rowing Boathouse
Jackson Hole Airport
King Street Station
Lakewood Cemetery Garden Mausoleum
The Los Angeles Museum of the Holocaust
The Pierre
Quaker Meeting House and Arts Center, Sidwell Friends School
SCAD Museum of Art
St. Louis Public Library, Central Library Transformation and Restoration

2014 Institute Honor Awards for Regional and Urban Design
The Creative Corridor: A Main Street Revitalization for Little Rock
Denver Union Station Neighborhood Transformation
The East River Blueway Plan
Miami 21: A New Zoning Code for the City
Pearl Brewery Redevelopment Master Plan
Son Tra Peninsula Strategic Vision Plan

2014 Topaz Medallion for Excellence in Architectural Education
Harrison Fraker, Assoc. AIA

2014 Whitney M. Young Jr. Award
Ivenue Love-Stanley, FAIA

Michael Pyatok, FAIA | 2013 Thomas Jefferson Awards for Public Architecture 14.DIC.12

Ginnie Cooper | 2013 Thomas Jefferson Award for Public Architecture 14.DIC.12

Harvey Gantt, FAIA: Architecture, Politics, and Building Community 30.NOV.12

This HOG Craves Mud, Too—Minus the Dirt 16.NOV.12

Chris Widener, FAIA: Practice Meets Politics 12.OCT.12

Julie Eizenberg, AIA: Elevating Everyday Architecture 24.AUG.12

Arkansas Design Center Tackles Problems Omnipresent and Invisible 13.JUL.12

Mark Cavagnero, FAIA: Growing Big Ideas 13.APR.12

IgCC: A New Baseline for Green Design 30.MAR.12

State Department’s Design Excellence Program Takes its First Steps in China 17.FEB.12

Pruitt-Igoe 40 Years Later 03.FEB.12  

Robert Peck, Hon. AIA – Thomas Jefferson Awards Category Three 09.DEC.11

Daniel Feil, FAIA – Thomas Jefferson Awards Category Two 09.DEC.11

Alexander Cooper, FAIA – Thomas Jefferson Awards Category One 09.DEC.11

Mortimer M. Marshall Jr., FAIA, Awarded the Whitney M. Young Jr. Award 09.DEC.11

2012 AIA/ACSA Topaz Medallion for Excellence in Architectural Education 09.DEC.11

Moshe Safdie Celebrates ‘Theatre of Public Realm’ With Kauffman Center for the Performing Arts 21.OCT.11

How Do I Make Energy Models of My Buildings? Part 2 21.OCT.11

How Do I Make Energy Models of My Buildings? Part 1 07.OCT.11

Wild, Free, and Accredited: The Frank Lloyd Wright School of Architecture at Taliesin 23.SEP.11

Social Media Can Help Small Firms Reap Big Benefits 05.AUG.11

Funding for Green Building Research is Improving, but not Fast Enough for Some 24.JUN.11

At the Convention: A Suburb’s Nod to the New American Dream 29.APR.11

COTE Top Ten Recipients Push Sustainability Past Property Line 29.APR.11

TAP Awards move BIM from Drawing to Optimizing 29.APR.11

A Q&A With Rena Klein, FAIA. Small Firms Between Recession and Recovery 18.FEB.11

Checking the Pulse of Healthcare Architecture 18.FEB.11

John Hancock Tower Wins 25-Year Award 03.JAN.11

Sharon Egretta Sutton, FAIA, Honored with 2011 Whitney M. Young, Jr. Award 10.DEC.10

Chester Widom, FAIA,  Honored with 2011 Edward C. Kemper Award for Service to the AIA 10.DEC.10

Greening America’s Capitals 03.DEC.10

The City, by the Numbers 19.NOV.10

Designing for the Knowledge Economy: Architects Design for a Mobile Workforce 08.OCT.10

Architects and Non-Profits Rebuild Communities, One Sustainable, Renovated House at a Time 10.SEP.10                 

2010 Associates Award Recipient Darris James: Understanding Collective Use of Space 30.JUL.10

2010 Young Architects Award Recipient Tricia Stuth: Broadening Context 30.JUL.10

Designing Healthier New Yorkers: Building Design – Part 2 22.MAR.10

Building Healthier New Yorkers: Urban Design—Part 1 05.MAR.10

Doer’s Profile: Carole Wedge 28.AUG.09

Architecture Students and Professors on Spending the Stimulus 31.JUL.09

Riverfront Residence: Greening the Desert 10.JUL.09

Student Housing Made to Last 26.JUN.09

Library on the Green 26.JUN.09

Casa Onda: A House in Three Parts, and Two Continents 19.JUN.09

HUD and DOT Form Joint Task Force to Promote Sustainable Communities 29.MAY.09

The New Acropolis Museum: The Parthenon Gets a Bold New Neighbor 15.MAY.09

Goody Clancy’s New Orleans Masterplan Tries to Balance Economic Growth with the Need to Mend the City’s Urban Fabric 08.MAY.09

New and Cool: Variable Refrigerant Flow Systems 10.APR.09

Shovel Ready Skills 20.MAR.09

Real Solutions for Virtual Reality 06.MAR.09

READYMADE

Weekend Warriors: If Walker Evans Made Chairs 02.OCT.09

PODER Magazine

Top 100 Hispanic Entrepreneurs NOV.08

Bend it Like Batman OCT.08

High Design Hotels Dissected OCT.08

Space Travel SEP.08

Hispanic Enterprise Magazine

Deconstructing Networking JUN/JUL.08

Targeting Hispanics JUN/JUL.08

The Business of Bending Stone APR/MAY.08

Sweet Success FEB/MAR.08

Survival Tips for the Hi-Tech Traveler DEC/JAN.08

Health Care for the Harried AUG/SEP.07

Talking Code OCT/NOV.07

HISPANIC Magazine

Top 25 Latinos in Business FEB.09

Sketchy Character JUN/JUL.08

A People in Progress APR.08

The Best Colleges for Latinos MAR.08

The 25 Best Latinos in Business FEB.08

A Quiet Infection MAY.07

Sure Shots MAR.07

VOX Magazine

Drawing from Memory 28.SEP.06

To Sketch a Thief 28.SEP.06

Metalmag

Steeling Gems JUN/JUL 2005